Privacy policy
What this site collects, who else sees it, and how to stop it. Last updated 14 October 2026.
The short version
- You can read the whole site without an account, and most of it has nothing to sign in to.
- If you make a community account we store your email address, your handle, and whatever you post.
- Two Google services run on the site — Analytics and AdSense — and they set cookies and receive your IP address. You choose whether they may.
- What you save from the planners is kept in your own browser, and never sent anywhere.
- Nothing is sold, and there is no mailing list.
If you join the community
The community section — guides, builds, the forum, comments and profiles — needs an account. If you make one we store your email address, your chosen handle, your password as a hash (never the password itself), and anything you choose to add to your profile such as a bio or links to your other profiles.
Your email address is used to sign you in and to recover your account. It is never shown to other people, never sold, and never used to email you anything you did not ask for. If you sign in with Google or Discord instead, we receive your email address and an account identifier from them, and store the same things.
Everything you publish is public and shown next to your handle — that is the point of a community site. Drafts are visible only to you. Votes and saves are stored against your account so the site knows what you have already voted on and saved; who saved what is not shown to anybody else.
Signing in sets one cookie, which keeps you signed in. It cannot be read by JavaScript and does nothing else.
Removing your account
There is a Delete account button at the bottom of your own profile. It removes your account, your email address, everything you have published, and your comments, votes and saves. It happens immediately and cannot be undone.
Your handle stays reserved afterwards, holding nothing but the fact that it is retired — so nobody else can take the name and be mistaken for you. If you would rather we did it, or you cannot sign in, ask through the contact page.
You can also edit or withdraw anything you have published at any time, from the page itself or from your profile.
Google Analytics
The site runs Google Analytics 4 (measurement ID G-WEPGGBKJBS) to count visits and see which pages are read. It sets cookies in your browser and sends Google your IP address, the page you are on, the referring page, and general details about your device and browser. It is used only to understand which parts of the site are worth the work.
You can block it with any tracker-blocking extension, with a browser that blocks third-party cookies, or with Google's own opt-out add-on. Nothing on the site breaks if you do.
In the EEA, the UK and Switzerland no analytics or advertising storage is used until you allow it. Everywhere else it starts allowed, and you can decline it below — in both cases your choice is remembered in this browser and applies to Analytics and AdSense together.
Google AdSense
This site carries Google AdSense (publisher ID ca-pub-5596683677764689). Google and its partners use cookies and similar technology to serve ads and, where you have allowed it, to personalise them based on your previous visits to this and other sites.
You can turn personalised advertising off at Google My Ad Center, and review how Google uses data from sites that use its services at policies.google.com/technologies/partner-sites. Third-party vendors may also use their own cookies; aboutads.info/choices lists the opt-outs.
What is stored on your device
The planners keep your work in your browser's local storage so it survives a refresh. That data never leaves your device, is readable only by this site, and is not visible to us. Clearing your site data removes it.
- Saved builds and plans — anything you keep with a planner's Save button: matchups, lanes, roles, drafts and item builds.
- Share links — when you share a build, the whole build is encoded into the URL itself. Nothing is uploaded; the link carries the data. Anyone you send it to can read what is in it.
Third parties your browser contacts
Loading a page makes your browser fetch files from a few other hosts. Each of those sees your IP address and user agent, as any web request does:
- Google Fonts (fonts.googleapis.com, fonts.gstatic.com) for the typefaces.
- Google Analytics and AdSense, as described above.
- Valve's CDN (cdn.cloudflare.steamstatic.com) for the large full-body hero art on the home page, hero pages and the build calculator, and for any hero or item image this site does not hold a copy of.
Every other image is served from this site itself.
How the site is served
The pages are static files on Amazon S3, served through Amazon CloudFront. The community section is served by a small API on AWS Lambda with a database holding accounts and posts, all in the same AWS account and region.
Like any web host, AWS keeps standard access logs of requests, which include your IP address, the page requested, the time, and your browser's user-agent string. We use them to keep the site working and to count visitors — they are the only visitor count that is not affected by tracker blockers. They are deleted automatically after fifteen months, are never joined to your account, and are not used to build a profile of you. These are records of our own server doing its job, so there is no opt-out for them.
Your choices
If you have an account, you can see and change everything we hold about you from your profile, and ask us to delete all of it as described above. If you do not, the site holds nothing about you beyond the server logs. To reach the data Google holds, use the Google links above; those controls are the ones that matter. To clear what this site put in your browser, clear its site data.
This site is not aimed at children under 13, and nothing on it asks for personal details.
If this policy changes, the date at the top changes with it. Questions go through the contact page.
Ancient Lab is an unofficial fan project and is not affiliated with Valve.